The art of creating content, it's sometimes a lot harder then it looks; you need to take account of your audience, how you want to be perceived, the message you are trying to get across and much more...
On top of this, before you can create any content, you must first question yourself on what type of content you wish to create; it could be a list, infographic, video, or maybe a blog post like this one.
But what if creating content were like your love life, and there were some people who were better matched for one kind of content over another?
If that were the case, the more important question to ask might be: what kind of content creator am I?
Identifying what type of content creator you and the members of your team are, can help you when creating your editorial calendar as you can make a more informed decision on who writes what.
So, without further ado, here are 8 different content creator types and 8 lots of indicators to help you figure out which creator type you might be.
The Teacher 🤓
We all know a teacher type... you know, the person back in school who would finish all their work and then move onto teaching others to support them in completing their tasks.
A teacher enjoys well... teaching; they take delight in helping others and can easily break down an idea or task so that it is straightforward for others to understand.
They pay attention to detail as they carefully select the best words, exercises, worksheets, and illustrations so that their students can achieve a little success at each level so that they can gain confidence and persevere to the end.
Here are some signs that you might be a teacher:
👉You enjoy writing step-by-step articles
👉You maintain help or FAQ documentation
👉Your headlines often start with “How To”
👉You like to show other people how to do things
The Insider 👫
An insider is someone who has the ability to reveal hidden secrets and inner workings of something. It always just so happens that they are the only people to have the access and understanding of a topic, making them undeniably qualified to be the one to discuss it.
This content creator frequently helps to explain concepts that may be new or confusing.
Signs you might be an insider:
👉The industry you work in is a niche
👉You share what your company is doing to outsiders
The Outsider 🧐
An outsider is that naïve person who annoyingly always has a dozen of questions to ask.
They often question authoritative and power figures, usually in an attempt to test their mettle
and to see if their content can reach depth even outside the division they reside in. Or, sometimes they actually have no clue on the subject and simply want to find out more.
Signs you might be an outsider:
👉You ask a lot of questions, especially "Is that really true?" when reading content
👉Your content often proves other content creators wrong
The Expert 🧠
Experts are expected to know almost everything, well in their niche that is. People often turn to the expert for advice.
Their expertise often comes from a vast history in that industry and it is sometimes difficult for them to get their point across, as they forget that not everybody has the same amount of knowledge as them!
Signs you might be an expert:
👉It is easy for you to write long blog posts and articles
👉You find that you write from your head and don't require to partake in any research
👉You use your own anecdotes in your writing from your past experience
👉Content marketers often quote your content
The Newbie 🤷♂️
Now you know who the expert is, I can best describe the newbie as the polar opposite. They will have only just started their journey as a content creator, so they know very little about the industry and the content that they are creating.
Signs you might be a newbie:
👉You regularly find yourself googling what a word that you read online means
👉Your content consists of copywriting other peoples work
👉You tend to talk about how you started as a content creator and what you hope to achieve
The Observer 👀
The observers do just that… they observe from a distance and take notes. 👁️✍️
This content creator normally writes with a bird’s eye view kind approach, and they have the ability to provide a much bigger picture than those on the inside.
Signs you might be an observer:
👉Your posts are often shorter than 1000 words
👉You introduce a lot of new topics or concepts to your audience
👉Normally your writing is in third person
The Cryptographer 😎
A cryptographer is typically very knowledgeable on a subject but chooses to reveal information slowly and with vagueness. They are well informed on the industry but are often busy people so would rather save their best content for when it suits them.
Signs you might be a cryptographer:
👉One of your first thoughts when creating content is "How will I convert readers?"
👉You don't reveal anything worth knowing too quickly or without a price
👉You hide your key pieces of information behind a paywall or subscription
The Convincer 🗣️
A convincer is there to convince you, they are natural sellers and are fantastic at changing the way that you think or act.
This content creator has powerful content with great research to back up their point. They don’t just announce an idea, they will convince the audience that it is true and provide proof to inspire us even more.
Signs you might be a convincer:
👉You spend the majority of your content creating time searching for reliable research
👉You find yourself using lots of stories and anecdotes in your writing
👉Your headlines often begin with "Why you should..."
👉You sum up your blog posts with a call to action, prompting readers to act on their new knowledge
That sums up all of my content creator types, but don't hesitate if you have read through all of these and don't truly identify with any - most of us are actually a combination of a few of these.
It is important to consider creator types when you are assembling a content marketing team. This is because you need a good mix in order to achieve the desired effect on your audience.
What content creator combinations do you think would contribute to your company's success? From these explanations, could you work out which one you are?
Would you like to learn how to create content to share on your social media as well as with journalists so you become more visible, more credible and more influential?
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About the author
Jasmine is a Public Relations assistant at the High Profile Club. She is currently completing a BA degree in Marketing with Public Relations at London South Bank University and has a keen interest in PR and the fashion and communications industry.
After growing up in Hampshire, Jasmine decided to move to London in order to pursue her career aspirations and work among some of the most established thought-leaders in the world of public relations and communications.
Find Jasmine on LinkedIn here.