Updated: Apr 20
Improve SEO on Your Blog
SEO can be hard to understand, even for experienced marketers. If we do know anything about it, it’s mostly through experiments and anecdotes, not large-scale data analysis.
Let me introduce what is SEO. SEO is short for search engine optimization. Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results.
Now we are going to give you a series of points to follow for improve the SEO of your website.
Add content to your shorter pieces
There is a good chance you have multiple pages on your site that are under 1,000 words (or even lower). There is also a good chance these pages are hovering on page two and lower.
We recommend you find different pages ranking on 11-30 position in Google, you’ll see best results by focusing on pages that rank.
You can use your favourite SEO tool to find these pages. If you find any pages under 1,000 words in length, you can update them with additional content to give them a ranking boost.
Make your content more engaging
The more relevant and engaging pages it can serve up on the first page, the happier its users will be.
Additionally, the lower the bounce rate of a website, the higher its rankings. This is not to say that low bounce rate alone will help you rank higher, but that Google considers bounce rate as a ranking signal. If fewer people bounce off your site, you likely have something good to offer.
On this point, we suggest to use “bucket brigades”; copywriting techniques for keeping readers interested. You will achieve this using short sentences because are easier to read than long paragraphs and trigger grabs attention.
In addition, human beings are highly visual creatures. Our brains process images much faster than texts so add images throughout the content. It will help you to make easier to read your blog and improves your engagement in three ways:
It helps break down your content into separate sections
It helps to visually illustrate your assertions—the show, not tell approach
It captures the attention of people who scan through a page
Update older content for a quick ranking boost
One way to work around this “freshness” factor is to update your existing posts with fresher content. This way, your older content appears as if it was recently published. You can even tell readers exactly what changes you made to the content with your update. In WordPress, updating your post would change the “Last Updated” date.
Use shorter URLs
Google’s algorithm only takes into account the first four or five words in a URL. Ask yourself, which URL is easier to read? If the URL is so long that it doesn’t even show up completely in the SERPs.
On the other hand, the URL gives you a good idea of the page content so you are interested in show as much as you can in just 4 or 5 words. Shorter URLs aren’t just better for SEO, they’re good for social media as well.