We are all familiar with Instagram, Twitter, Facebook, Youtube, and especially, with TikTok. This new contender, Tiktok, has entered the game to take over the social media world and has become a creative outlet for young adults and teens.
But... do you know how to use them to build up your brand?
Building a brand is the strongest way to last and succeed in business. Whether it's personal branding or branding as an organisation, this is the era of social media, and there is no way of building a strong brand without staying current in social media.
According to Our World In Data, social media platforms are used by one-in-three people in the world, and more than two-thirds of all internet users. This means that almost everyone is on social media.
It's not about running ads on the TV, or the radio anymore. Although this would help with visibility, it won't grant you the opportunity to connect with your potential audience.
It's true that now, most brands are overexploiting ads on social media. Advertising is getting more pervasive, obnoxious, and intrusive. People feel overwhelmed, interrupted, and stalked by bad digital ads.
According to SurveyMonkey, the ads you see every day on social media aren't going anywhere.
Did you know that...
🔧 Nearly 3 out of every 4 users 74% think there are too many ads
🔧 63% of users say they only see a few things advertised, over and over again
🔧 44% of users find the ads irrelevant to their wants and needs
People know what ads are, and they can quickly lose patience with them. These platforms are saturated and, still, new brands keep rising every day.
Branding is such a powerful tool. People want to feel as if they were part of a community, something bigger than themselves. You need to connect with them and work to trigger specific emotions and feelings.
By understanding this, you will build relationships and communicate with potential customers increase, and your brand visibility.
What is the first thing you need in order to introduce your brand to social media?
Exactly, a logo ❗️❗️
A logo is the anchor of a brand. When designing a logo, it’s an important point to consider what the brand represents - and what the brand doesn’t represent.
The 5 P’s of a successful social media strategy
Now you know how powerful social media is nowadays, and you have a logo - the next step to ensure you stay on track is the "5 P's" strategy. This can be a great starting point for campaign success.
One of the biggest mistakes many brands do is to use social media without any plans. They post random content hoping they will get results.
Take your time thinking, before actually getting started.
Bear in mind some aspects, like:
🔑 Who is your target audience on social media
🔑 What are your main goals on social media
🔑 How often are you going to create content?
🔑 Which channels do you want to tackle
🔑 What is your purpose? Do you want to establish your brand, sell products, build a community...
After considering these questions, you can start thinking about the rest: Getting started.
Once doing all the planning and you are ready to start, the next step comes down to creating valuable content.
Producing content is vital for campaign success when produced with a purpose. Any content you share with your audience should help you get closer to your goal.
Vary your content with images, videos and texts. Creative eye-catching visual content is key when it comes to engaging your audience.
And make sure to have a particular routine within your content, and that the content you are producing is adequate for selected social channels.
Now that you have produced the content you will be posting, the next step is to post. And it's not as straight forward as it seems! There are things to take into consideration before publishing.
According to Dharilo, you should ask yourself several questions before publishing that post:
✔️ Does your update support your objectives
✔️ Is the post related to your brand/business
✔️ Does your update add value to your followers
✔️ Will your update make sense to your audience ✔️ Does your post make sense for the network it’s on ✔️ What are your peak posting times for the day
✔️ Have you included hashtags
Be reliable and remember that the algorithms on each of the channels are ever-changing.
Now it comes to the part where you have to make sure people see what you have posted. If nobody sees your content, then it makes no sense to publish.
Forcefully promote your post by investing in social ads. This will generate organic engagement. Segment your budget and align it with your community growth and website traffic. However, reaching a broader audience with a goal-orientated goal strategy, like building an email list and directly contacting those who are interested in your brand, would be perfect.
Check out our post on how to use email marketing for your brand here.
It really depends on the goal of your promotion. If you are expecting to sell a product or service, email marketing would be one correct way.
Through social media, it is easier than ever before to measure the outcome of your efforts.
Compare your results with your industry benchmarks. Use analytics to measure your performance towards KPIs.