8 Blogs About PR You Must Read

People have been blogging since the ’90s, creating their own platforms in order to share their ideas, views and talk about, well… whatever they want!

You can find a blog on just about anything: fashion, food, travel, fitness, sports, there are even blogs which have the sole intent of pointing you towards other blogs…

While working amidst the forever evolving PR industry, it can be challenging to stay on top of the many dynamics and tools that make up the media environment.

Whether you are a PR professional or an entrepreneur looking to grasp communications for your start-up business, reading expert blogs is a nifty way of staying up to date on the latest news and issues in the industry, as well as expanding on your skills and gaining inspiration.

It can be time-consuming to find specialist blogs that you can rely on to always deliver beneficial articles that will help contribute to your successes; which is why I have researched and compiled some of the best blogs about public relations, that every PR professional, entrepreneur and expert in the industry needs to read.

#1 High Profile Club Blog

Look no further, as (of course) our blog takes the number one spot 🏆

Putting all bragging aside, we take delight in providing consistent content in relation to entrepreneurship, promotion and PR. Some of our most recent blog posts include:

110 Platforms to Promote your Business for Free

5 Ways To Get Published In A Magazine Or A Newspaper

What Is The BANEC® System and How It Can Be Used In Public Relations

At High Profile Club, we provide a platform that connects entrepreneurs with the media, so our blog contains plenty of great information and how-to's that can aid readers in becoming more visible, more credible and more influential.

Exactly what every PR practitioner wants, right?

#2 Spin Sucks

Spin Sucks is a terrific blog space which focuses on sharing cutting-edge tips and tools in order to reach PR professionals and teach them the ropes of effective, ethical communications.

On the right, you can see a preview of some of their most recent work by CEO Gini Dietrich and contributor Michael Smart. (Screengrab from SpinSucks.com)

Gini is the founder of Spin Sucks and is recognised as a communications professional. With 14 years’ experience of growing and running her own PR firm and having written her own book on communication and reputation management, she has certainly proved herself to be an industry expert and a reliable source for any news and information you should know.

#3 PR Couture

I must admit, PR Couture is a personal favourite of mine because of their distinct stance on fashion and lifestyle communications.

They position themselves as an "industry-leading career platform for lifestyle PR and Marketing professionals and brands ready to make an impact."

Their blog is a catalogue covering all things PR, from career and agency tips to PR strategy and industry news.

(Image from PR Couture Website)

Crosby Noricks founded the site over 10 years ago, she is an experienced digital marketing strategist and lecturer for journalism and media studies at San Diego State University.

Additionally to the blog, on the PR Couture website you can find free resources, coaching, agency directory and templates to help with any of your PR needs and queries (it just gets better and better).

#4 Institute for Public Relations

The Institute for Public Relations or IPR for short is a non-profit foundation founded in 1956, that is dedicated to "the science beneath the art of public relations."

The Institute creates, curates and promotes research for the PR industry and corporate communication practises. They present a variety of brilliant, and highly informative insights and reports on relevant industry topics including:

👉 "How COVID-19 is Forcing CEOS to Rethink The Importance of Internal Communications"

👉 "Generation Z: How Your Company Can Reach The New Generation"

👉 "Dispelling The Myths That Are Killing PR"

All of which are definite must-reads in our books!

#5 PRsay- The Voice of Public Relations

'PRsay- The Voice of Public Relations' provides their voice for PR by sharing thought leadership, PR training and career development articles.

PRsay is a smart extension to the PRSA (Public Relations Society of America), they are a professional organisation with over 30,000 professional and student members which serves the communications community through the use of professional development, career resources, conferences and their monthly newspaper on PR strategies and tactics.

Here are a couple of their latest articles below for you to check out...

(Screengrab from PRsay.com)

#6 Ragan's PR Daily

PR Daily provides to the audience: exactly that... PR on a daily basis!

Ragan delivers daily scoops on the latest happenings in the industry, while presenting infographics, videos, e-books and even his very own 'Ragan Awards' that recognises and honours leaders in the business.

As well as Ragan's blog, Lawrence Ragan Communications, inc operates Ragan.com, another top news and information site for the PR and corporate communications industry.

The Chicago-based company claims that they are the leading provider of conferences and online training to PR, media relations and corporate communications professionals.

Here are the top 3 articles Ragan identified as the most popular:

🥇 "Infographic: How to write irresistible headlines, from A-Z"

🥈 "13 methods for achieving your writing goals"

🥉 "Infographic: Top graphic design trends"

#7 PR Week

How could a list of must-read PR blogs not include the world's leading PR and comms publication that is PR Week?

If you are looking for a high-quality, greatly informative read on the latest industry updates, crises and breaking news, PR Week is undeniably a favourable spot for all your PR demands.

The PR Week blog unfolds news as it happens via their live blogs, for example, the very relevant article: "Coronavirus Live Blog: The Impact on PR and Comms."

(Image from PR Week Twitter)

As of May 2014, PR Week was the first PR destination to go global, expanding their coverage to UK, US, Asia and Middle Eastern regions and distributing their message through their website, bulletins, app, magazine and social media.

#8 PRovoke Media

If you haven't heard of PRovoke, you may be familiar with its previous name: The Holmes Report.

A little confusing for those who have been eager readers of the blog since its launch in 2000, but founder Paul Holmes stated at the beginning of this year, that the company would be re-branded as PRovoke due to the vast expansion of his team and the business.

PRovoke Media produces content across multiple platforms, focused on two critical objectives: to inspire public relations professionals and to elevate the status of the PR

discipline by proving that it is a critical management function that delivers extraordinary business value.

Forbes described the style of the PRovoke site to be very corporate; at present, there are several divisions that display the PRovoke blog offerings, these include:

🔸 PR and Predictive Analysis

🔸 PR and Financial Events

🔸 Preparing for 2020: B2B Budgets, Skills and Integration

🔸 Rethinking Innovation

🔸 Sports Marketing Series

That concludes our 8 blogs about PR that you must read, I hope I have given you some new, specialist destinations to gain inspiration and uncover the latest news and information in the fast-changing, busy business that we call public relations.

Please leave me a comment below, I would love to find out which blogs are your PR must-reads, are there any that you would swap out of my list?

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About the author

Jasmine is a Public Relations assistant at the High Profile Club. She is currently completing a BA degree in Marketing with Public Relations at London South Bank University and has a keen interest in PR and the fashion and communications industry.

After growing up in Hampshire, Jasmine decided to move to London in order to pursue her career aspirations and work amongst some of the most established thought-leaders in the world of public relations and communications.

Find Jasmine on LinkedIn here.

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