Congratulations on your new business! 🍾💃🕺
Absorb and welcome the bliss in this new roller-coaster venture that you’re in. Then, here comes the next step to get the 360° experience of becoming a full-fledged entrepreneur: promoting your business. It’s challenging to let people know that your business exists, but it doesn’t have to be. You have to play the advertising game well. There’s no better way to do it than racking up your social media and public relations tactics for your business. 📈💵
Social media 🤳 is your go-to friend that you can rely on in times of revamping the model of your public relations strategies. It’s a weapon that companies may use to become an insider to the public’s opinions, 🔎📝 which then drives the future public relations campaigns. If you want to combine the prowess of public relations and social media, you should be analytical 🧐 enough to know your target audience and be familiar with the social media platforms that you’ll use. What you post on Instagram should be different from what you post on LinkedIn. Different audiences have different needs and one of your aims in promoting your business is to draw both groups into your products and services.
Keeping those ideas in mind, you need to brush up on your social media and public relations tactics before you go out there and start promoting your business. But how, you might ask?
1. “Welcome back to my channel!” 🥳🥳🥳
Don’t underestimate the power of social media influencers. There’s a better term that has been coined since the emergence of influencers’ power on branding: influencer marketing. It’s how an influencer promotes a company’s products or services using social media platforms such as Youtube and Instagram. Quick review:
👉 It’s different from “celebrity endorsements” since the products and services that influencers promote are part of their niche and the reason why they have a loyal following.
👉 What you need to remember is that influencer marketing can also fail without the right brand strategy. Why would you contact an influencer whose interests don’t match what your business provides?
👉 Again, know your target audience. It’s the same for the influencers: know who you will contact.
Do you need some proof on why influencer marketing is effective? Here’s a long list for that.
2. Focus on your content 📝📝📝
You can always buy ad placements on websites or search engines to boost your visibility. Why not? It’s the easiest way to make yourself and your business visible to the world. But imagine if your potential customers click on the ads and find nothing on your website and social media accounts. Yikes! 😣😣😣
Zero engaging content means failed public relations. Focus more on how you write your content. You can go for blogs, newsletters, weekly updates, infographics, and refined pictures to embellish your business’s visibility with credibility.
Not sure how to create an engaging content?
3. “And we’re live!” 👨💻👩💻
Forget about being a “camera shy” person. 💁♀️💁♂️ Going live on social media kicks off your genuine relationships with your target audience. You have your refined and well-written content on your social media and websites, and that’s awesome! 🙌🙌🙌 But what your audience wants to feel is an established personal connection with you and your brand. One of the best ways to do that is to make them feel valuable by including them as part of your growing family.
Should you use TikTok or Snapchat for your business? Find out here!
Live sessions are a place where they can interact with you in real time. If they have any questions about your company, they don’t need to read the FAQs you have on your site. They’ll just simply ask you via chat on your live session, and there goes your personal connection!
4. #newbusiness, #marketing, #excited ❗❗❗
To upgrade your brand’s visibility, pepper your social media content with hashtags! 📈🔎🎉 It might be the common public relations tool out there, but there’s a reason for that: it works! Anyone who searches for more posts on a topic can just click on the hashtag that brings them to a feed full of related content. In that case:
💯 Check out what hashtags are popular nowadays and filter what depicts your company’s brand.
💯 On Instagram, type your hashtags in the comment section to make your post look less “marketing.” No one likes a forced advertisement.
💯 You should limit the number of hashtags you’ll include. Check the social media’s Help and Support pages. For example, Twitter suggests no more than two hashtags per tweet.
5. Spice up your content with your personality 💃🕺
A potential customer or follower dislikes a brand with a monotonous personality. 😴🥱😴🥱 In an instant, it’s easy to catch whether the post is pre-planned or extremely formal. Don’t just add salt and pepper to your content to taste; make every single post flavorful with your signature humor. 🤣😂🤣 Infuse your post with trending topics and try to integrate keywords that resonate well with your followers to make your post more relatable.
This is your business and your content.
Go outside the box. Be fun!
6. Set your objectives and goals 👏🤝👍
Why are you promoting your business? Is it to gain more revenue? Establish credibility? Increase followers? Promote a new product or service? Whatever it is, you need to clearly define your objectives and goals as part of your public relations strategies. You wouldn’t want to veer to another direction and lose touch with your brand’s original purpose. Choose a well-defined path and run towards its finish line.
Meet your objectives and goals one step at a time by setting a clear time frame to accompany your strategies. ❤️❤️❤️
7. What are your KPIs? 🧐🔎
You have to devise a plan on how you can measure your success, and how you define if something is successful or has been achieved. 👏👏👏 Social media provides a good chunk of insight on how well you’re meeting your KPIs. It’s a piece of cake to extract analytics 📊📈 using the number of followers, likes, and shares on social media which then can offer a helping hand on your KPIs and next social media and public relations campaigns. Use the in-house analytical tools, such as Facebook Analytics, if they’re available on the platforms.
If you need inspiration on how you can build your social media and PR strategies, check out this comprehensive list of brands with excellent online strategies!
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Matthew Burgos is a Public Relations Assistant at GuidedPR. He's also the Journalist at WorldBound Magazine and a Staff Writer at Italics Magazine. He holds a degree in AA in Broadcast Journalism and BSc. in International Relations, and is studying LL.B. in Laws. When he's not busy writing or studying, he munches on 90% dark chocolate.