If I had my last marketing dollar to spend, I would spend it on PR – Bill Gates
The above line by Bill Gates perfectly highlights the paramountcy of PR. If there is one tool that, if gotten correct, would always boom your business, then it is PR. It is one of the most important aspect for any business. ⭐⭐
There’s nothing more fulfilling and satisfying for a client than to see his or her company name appear in a newspaper, magazine, journal, or news report. This third party credibility reassures the clients that the company or business they are dashing in with is an esteemed brand.
Well, you may be aware of the importance of maintaining good PR; but how to do that is the main question, right? That is exactly the main aim of this blog post! When you finish reading this post, you’ll be enlightened with the crucial weapons required for winning the PR war.
Reaching out to influencers is also a main part to maintaining positive PR. Read this blog about Top 10 Influencers In The London Tech Community.
So let me present the 7 most amazing tools that will help maintain your PR. 🏆🏆
Help a Reporter Out
Help a Reporter Out, as the name suggests, is a tool which connects reporters to expert sources (brands and companies). In this platform, journalists or bloggers lists their needs and requirements after which the companies are notified by emails for all the media opportunities available. This makes it an excellent way to get press coverage. 🙂🙂
Most of the situations are of type that the journalists and reporters are working on a deadline, so the sources need to be quick in responding to them. HARO reaches 800,000 sources and 55,000 journalists and bloggers around the world.
Therefore, this tool makes it dead easy to get press releases.
To properly use this tool, visit this article about 10 Tips For a Successful HARO Pitch.
HubSpot’s Public Relations Kit
HubSpot’s PR and branding kit is the most convenient tool to scale up your PR operations. Laden with latest press release templates, How to Build a Brand Guides, defining your mission and vision statements, case study templates, etc. This PR kit is an immaculate tool to help build your PR campaigns. 👍👍
This tool is best for novices. Personally speaking, HALO and this PR kit’s combination would be highly beneficial for startups and entrepreneurs.
Brandwatch is a goldmine for any marketer. It monitors your online presence with great efficiency. Brandwatch helps you monitor your brand mentions, relevant topics, your audience, your influence, your reach, etc. When you come up with online PR campaigns, this is the best tool to analyze your results. It also monitors your competitor’s PR campaigns and strategies. To manage PR, it is a must have tool. 📊📊
This tool has the ability to detect and notify you of any emerging crises and trends; thereby allowing you to engage at the right time and to the right people. This tool tells you what interests your audience the most; which indeed is valuable to create PR campaigns.
Read this blog to know about similar tools like Brandwatch and its pros and cons.
PR Hunters offers a service that promises to save hours of your time in searching for PR leads and opportunities. You can select your favorable topics, set your relevant keyword alerts, and receive a daily summary of relevant PR opportunities available in your field. ✨✨
PR Hunters can be referred to as a younger brother of HALO. It operates in a similar manner as of HALO and connects journalists to credible company sources.
It is a great way to find PR opportunities and generate credibility.
Writing and publishing relevant credible articles is a key aspect of maintaining positive PR. This can reap the same benefits as of a press release. ArticleCube is a great platform to publish your company articles. It acts as both a search engine and a website. Here you can find and post numerous articles. ✌️✌️
ArticleCube editors are very strict on the content that get posted. So, you have to go through the burden of creating some splendid articles. If your post gets approved, you are guaranteed to reap the benefits of it.
Many companies and startups do this to maintain PR. It gives them higher visibility and improves credibility. 💪💪
Muck Rack is a compulsory tool to have for all startups aiming to improve their PR. This masterpiece helps you find the right journalists for your story, send customized pitches, and magnify their impact. Muck Rack provides you with all the relevant information of the journalists. You can search by location, media outlet, portfolio, topics covered, or by keywords. ⭐⭐
Muck Rack is used by popular companies like Pfizer, Under Armour, Taco Bell, and many more. This tool is an all-rounder in terms of PR. With this, you are bound to succeed in providing effective press releases. 🤴🤴
Read this article to know more about Muck Rack.
Confused about what to write about? What your customers expect from your company? What your audience is thinking about? All these questions need to be answered to create a righteous PR strategy. 🙂🙂
Vague press releases are trashed by clients and in turn degrade a company’s image. With AnswerThePublic, you’ll dive into customer’s minds and learn what they’re thinking about. Just enter a topic, and you’ll find all the questions your customer’s have in mind about that topic. Use this information in writing your press releases to keep your stakeholders interested. 👍👍
Congratulations! Now you have learned the 7 secret tools that certifies your brand. So what are you waiting for? Set up your account on these platforms and be ready for your business to thrive.
If you wish to build credibility, read this blog about 5 Ways For Tech Startups To Build Credibility.
Would you like to learn how to create content to share on your social media as well as with journalists so you become more visible, more credible and more influential?
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About the Author
Siddharth is a Business Management student at London South Bank University. He is an avid reader and a content writer on various business aspects. Studying in London and raised in Gujarat, India, he speaks 3 different languages. He holds interests in sports, fitness, army and defense services, philosophy, business operations, marketing, and is passionate about becoming an entrepreneur. He is a writer and contributor for High Profile Club. Find Siddharth on LinkedIn here.