If I had my last marketing dollar to spend, I would spend it on PR – Bill Gates
The above line by Bill Gates perfectly highlights the paramountcy of PR. If there is one tool, if got correct, would always boom your business, then it is PR. It is one of the most important aspects of any business. ⭐️⭐️
There’s nothing more fulfilling and satisfying for a client to see his or her company name appear in a newspaper, magazine, journal, or some news reports. The third-party credibility reassures the clients that the company or business they are dashing in with is an esteemed brand.
Well, you may be well aware of the importance of maintaining good PR; but how to do that is the main question. Right? That is exactly the main aim of this blog! When you finish reading this post, you’ll be enlightened with the crucial weapons required for winning the PR war.
Reaching out to influencers is also a main part to maintaining positive PR. Read this blog about Top 10 Influencers In The London Tech Community.
So let me present the 7 most amazing tools that will help maintain your PR. 🏆🏆
GuidedPR is an absolute masterpiece when it comes to PR. This gem connects you with various journalists worldwide. It also guides you in the most beneficial way so that you can get featured in top news magazines available. The platform introduces you to media opportunities available, mentors you in creating compelling content, and gets your business featured. 👍👍
Having made its mission to make its users more visible, credible and influential, this tool is highly recommended in managing your PR operations.
Brandwatch is a goldmine for any marketer. It monitors your online presence with great efficiency. It helps you monitor your brand mentions, relevant topics, your audience, your influence, your reach. When you come up with online PR campaigns, this is the best tool to analyze your results. It also monitors your competitor’s PR campaigns and strategies. To manage PR, it is a must-have tool. 📊📊
This tool has the ability to detect and notify you of any emerging crises and trends; thereby allowing you to engage at the right time and to the right people. This tool tells you what interests your audience the most; which indeed is valuable to create PR campaigns.
Read this blog to know about similar tools like Brandwatch and its pros and cons.
PR Hunters offers a service that promises to save hours of your time in searching for PR leads and opportunities. You can select your favourite topics, set your relevant keyword alerts, and receive a daily summary of relevant PR opportunities available in your field.✨✨
PR Hunters can be referred to as a younger brother of HALO. It operates in a similar manner as of HALO and connects journalists to credible company sources.
It is a great way to find PR opportunities and generate credibility.
Writing and publishing relevant credible articles is a key aspect of maintaining positive PR. For PR, this can reap the same benefits as of a press release. ArticleCube is a great platform to publish your company articles. It acts as both, a search engine and a website. Here you can find numerous articles and you can post numorous articles.✌️✌️
ArticleCube editors are very strict about the content that can get posted. So you have to go through the burden of creating some splendid articles. If your post gets approved, you will substantially reap the benefits of it.
Many companies and startups do this to maintain their PR. It gives them higher credibility and improves their credibility.💪💪
Muck Rack is a tool, compulsory to have for all startups aiming to improve their PR. This masterpiece helps you find the right journalists for your story, send customized pitches and magnify their impact. Muck Rack provides you with all the relevant information of the journalists. You can search by location, media outlet, portfolio, topics covered, or by keywords.⭐⭐
Muck Rack is used by popular companies like Pfizer, Under Armour, Taco Bell and many more. This tool is an all-rounder in terms of PR. With this, you are bound to succeed in providing effective press releases. 🤴🤴
Read this article to know more about Muck Rack.
Confused about what to write about? What do your customers expect from your company? What your audience is thinking about? All these questions need to be answered to create a righteous PR strategy. 🙂🙂
Vague press releases are trashed by the clients and in turn, degrade a company’s image. With AnswerThePublic, you’ll dive into customer’s mind and learn what they’re thinking about. Just enter a topic, and you’ll find all the questions your customers have in mind about that topic. Use this in your press releases to keep your stakeholders interested. 👍👍
Congratulations! Now you have learned the 7 secret tools that certify your brand. So what are you waiting for? Set up your account on these platforms and be ready for your business to thrive.
If you wish to build credibility, read this blog about 5 Ways For Tech Startups To Build Credibility.
Would you like to learn how to create content to share on your social media as well as with journalists so you become more visible, more credible and more influential?
Sign up for 30 days for free!
About the Author
Siddharth is a Business Management student at London South Bank University. He is an avid reader and a content writer on various business aspects. Studying in London and raised in Gujarat, India, he speaks 3 different languages. He holds interests in sports, fitness, army and defense services, philosophy, business operations, marketing, and is passionate about becoming an entrepreneur. He is a writer and contributor for High Profile Club. Find Siddharth on LinkedIn here.