Business opportunities are like buses, there’s always another one coming – Richard Branson
Running a business is difficult, and even more difficult, is the process of thriving it. 🤞🤞
Business is all about opportunities. Ever seen a bear grabbing fish from water, a lion grabbing its prey in jungle, or an eagle grabbing mice from the ground? Yes, that is how you deal with opportunities. You need to be ready for it, and when it comes, grab it with your full might. 🦅🦅
In marketing your business, you will be showered with opportunities, one after the other. You just need to identify them.
Well, how will you do that? Do not worry. Let me take you through some useful tools that will create and identify hidden opportunities laden in your field. With these great tools, your business is bound to thrive! ⭐⭐
Google Tools – Web Analytics
When it comes to free and effective software, Google is your ultimate go-to. It has the greatest tools with innovative features that can revive your dream of “I came, I saw, I conquered”. 💪💪
There are three Google tools worth using for your marketing campaigns – Google Analytics, Google Tag Manager, and Google AdWords Keyword Planner. Google Analytics and Google Tag Manager forms a deadly combination of data generating tools. Google Tag Manager retrieves valuable data from your website, and Google Analytics analyses it.
By this, you get a complete picture of your audience – what interests them, where are they coming from, how long they’re staying, how many people visit your website, etc. ❓❓
Google AdWords Keyword Planner is an important tool to carry out keyword research for your SEO campaigns. It tells you what keywords your audience are looking for and what keywords you should put in your website.
Apart from these tools, Google My Business is another such great tool. Read this blog about what Google My Business is and how to use it.
Mailchimp – Email Marketing
Email marketing is gaining importance for health professionals. Everyday 293.6 billion emails were sent in 2019, which counts for more than 107 trillion emails a year! That is more than 3 million emails per second. This tremendous amount of emails shows the importance that brands are giving to email marketing. ✉✉
Mailchimp is the best tool to manage your email marketing conversations. It has free email templates, customizable sign-up forms, provides analysis of your performance, and is very easy to use.
It would be mind-boggling to hear that of those 107 trillion emails a year, 55% of them end up in a user’s spam box. It is vital for your company to not land up in anyone’s spam box, and Mailchimp helps marketers to directly go inside a user’s inbox. ✌️✌️
Don't know how to use Mailchimp? Well, here is an article on how to organize your emails with Mailchimp.
HubSpot CRM – Customer Relationship Management
When you are a health professional, you will greatly need an effective customer relationship management tool. HutSpot is a complete, all in one, marketing tool useful for startups. HubSpot comes with an inbuilt CRM tool to manage your existing customer database. It makes sure that your customer receives up to date services offered by you. ✨✨
It also generates more traffic by creating effective marketing campaigns. It provides lead management tool which further helps in driving traffic.
HubSpot also comes with a data analytics tool, which throws light on the performance of your marketing campaigns, potential customers, and many more.
Visit this blog to acquaint yourself with all the benefits of HubSpot CRM.
Buffer – Social Media Management
Social media management is an indispensable task for health professionals. When you are actively using your social media accounts to promote your service, people will actually develop an interest in you. It is a great way to engage your customers. 😎😎
As effective as it can be, social media management can be tedious. When you go online, you will be bombarded with reviews, questions, queries, mentions, and hashtags. It is impossible to keep track of all these activities happening to you without a social media management tool. Well, say thanks to Buffer, a tool which manages your social media accounts for you.
Buffer keeps track of your companies mentions, schedules posts ahead of time to reach the right audience at the right time, and analyses your views in all of the social media sites that have your presence. 📊📊
Read this blog to learn about ways to increase social media engagement for health entrepreneurs.
Medium - Blogging
Content marketing has become very effective in this data driven world. Due to the wide credibility of health blogs, blogging is a supreme advantage that a health professional can nurture for their personal branding. 🏆🏆
After a successful creation of meaningful content, you need to reach out to the right audience. Medium is a marketing platform more than a marketing tool. It gives you access to a built-in audience from the start. It provides you with networking tools to help spread your content, and you also can get in touch with other bloggers and your potential clients. It also analyses and measures the success of your blogs in terms of views, likes, recommendations, and provides all the relevant stats. 🙂🙂
Medium is the winner when you wish to start blogging cheaply and swiftly.
Read this article to guide you on ways to grow your blogs on Medium.
Health professionals need to keep marketing their personal brand to land more clients. All these tools are efficacious and can yield greater results for your brand. Usage of all these tools is recommended for effective marketing.
Would you like to learn how to create content to share on your social media as well as with journalists so you become more visible, more credible and more influential?
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About the Author
Siddharth is a Business Management student at London South Bank University. He is an avid reader and a content writer on various business aspects. Studying in London and raised in Gujarat, India, he speaks 3 different languages. He holds interests in sports, fitness, army and defense services, philosophy, business operations, marketing, and is passionate about becoming an entrepreneur. He is a writer and contributor for High Profile Club. Find Siddharth on LinkedIn here.