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Monthly - Annually
Executive Summary
WE are
High Profile Club.
A multi-award-winning techPR platform that
connects entrepreneurs with journalists.
WE DO
We match journalists who are looking for experts to interview with entrepreneurs (experts) who want to raise their profile by being featured in the media.
WE SERVE
Entrepreneurs with 0-10 employes.
Journalists, editors, TV and radio producers, professionals bloggers and other content creators.ntrepreneurs with 0-10 employes.
The ProBLEM
E: it's expensive to pay PR agencies to find them media exposure.
J: it's time-consuming to find experts to interview on a daily basis.it's expensive to pay PR agencies to find them media exposure.
The solution
Think of Tindr for the PR industry. We use AI to quickly and accurately find the right profile to match with the journalist request. The system learns the journalist and member's behaviour makes the matches perfect.
USP
We focus on 'reactive' PR, which means journalists who have editorial content to publish join the platform to find experts - instead of the traditional way that PR is done (PR agents send press releases to journalists) AND by using AI, the system learns the preferences of the journalists and the members, making the process even faster and more accurate for both parties.
market
Entrepreneurs*
450k
5.6m
25m
200m
Journalists**
30k
85k
200k
6.5m
scalable
Yes. The media works exactly the same anywhere in the world. Journalists need people to interview on a daily basis and entrepreneurs know that being in the media helps to raise their profile and attract more business opportunities. This of Richard Branson, Dragons Den and all the famous entrepreneurs we know: because we see them in the media.
*Official number from Companies House UK, USA, Netherlands and estimative worldwide
**Official numbers from the National Union of Journalists in the respective countries
VALIDATION
Trading
24
months
Members
130
paid
Revenue
55k
Year 1
Business
2
awards
Features
500
media
Revenue
144k
Year 2
Competitors
Response Source
Journo Request
HARO
Cision
BUsiness Model
Monhtly Subscription
Bronze - £29 - 75% members
Silver - £70 - 15% members
Gold - £360 - 10% members
• Your marketing plans - Who to and how?
• How, who and when you will sell your product / service
• The Team - Who is the team? Any gaps?
• Any expected equity requirements and investor proposition (if
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