If there's one thing to always bear in mind when marketing your businesses, it's that your target audience is everything. Walker Sands did a great post on this, you can read it here. Forbes discussed the importance of knowing your target audience in an article which you can read here to get even more clued up on why it's so essential. But, let's get into 4 tips on how to reach your target audience. 1. Create content that appeals to your target audience First things first, you